Feature Announcement
One new capability, shown working in the real product, plus where to find it.
For telling existing users and warm followers about a single new feature: the old way, the reveal, the feature working in real UI, one proof point and where to turn it on. Comes in 15, 30 and 45 second cuts.
- Hook · 2s — New-in tag plus the feature name or its outcome.
- Reveal · 4s — What the feature does, in one benefit line.
- Show it · 5s — The feature working in the real UI, one action.
- CTA · 4s — Where to find it and who has it.
- Hook · 3s — New-in tag plus outcome-led hook line.
- Old way · 4s — The workaround users do today without the feature.
- Reveal · 4s — Feature name plus benefit line.
- Show it · 8s — Two UI actions: trigger the feature, see the result.
- Proof · 5s — One supplied stat or a short beta-user quote.
- CTA · 6s — Availability plus where to click; hold at least 2.5 s.
- Hook · 3s — New-in tag plus outcome-led hook line.
- Old way · 5s — The workaround and what it costs.
- Reveal · 5s — Feature name plus benefit line, hero hold.
- Walkthrough · 12s — Two to three UI steps from entry point to result.
- Details · 6s — Three supporting capabilities or settings.
- Proof · 5s — One supplied stat or beta-user quote.
- Availability · 3s — Plans, platforms and rollout timing.
- CTA · 6s — Where to click; hold at least 2.5 s.
Recommended styles
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Glass UI Walkthrough
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Aurora Light SaaS
$19Airy aurora light on white, frosted cards and friendly type for bright SaaS launches.
Midnight Gradient Launch
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Swiss Minimal Product
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Characters that fit
What's inside the template
The download is a TEMPLATE.md your agent follows plus a SKILL.md wrapper: the fill-in-the-blanks script for every duration, hooks, CTAs and a pre-render checklist.
- 01Goal & Audience
- 02Structure
- 03Script Skeleton
- 04On-Screen Text Rules
- 05Scene Mapping
- 06Hooks & CTAs
- 07Voiceover & Music
- 08Aspect-Ratio Notes
- 09Example
- 10Checklist
- 11Agent Prompt Guide