Problem–Solution Explainer
The classic explainer: name the pain, show the cost, reveal the fix, prove it works.
A narrative explainer blueprint that makes the viewer feel a familiar problem, shows why the usual workarounds fail, introduces the solution and walks through how it helps, with optional proof and a clear next step. Suits products, services, nonprofits and public-information campaigns.
- Hook · 3s — The pain in the viewer's own words
- Problem · 5s — The everyday scene where it happens
- Cost · 4s — What it costs: time, money, stress
- Reveal · 5s — Introduce the solution in one line
- How It Helps · 8s — Three benefits, staggered
- CTA · 5s — One next step + URL; hold
- Hook · 4s — The pain in the viewer's own words
- Problem · 8s — The everyday scene, with a persona
- Old Way · 7s — The usual workaround and why it fails
- Cost · 5s — What it costs: time, money, stress
- Reveal · 6s — Introduce the solution in one line
- How It Helps · 15s — Three benefits, 5 s each: feature → outcome
- Proof · 7s — One supplied stat or testimonial
- Recap · 4s — Before → after in one line
- CTA · 4s — One next step + URL; hold
- Hook · 5s — The pain in the viewer's own words
- Meet the Persona · 7s — Who's living with the problem
- Problem · 10s — The everyday scene, step by step
- Old Way · 9s — The usual workaround and why it fails
- Cost · 6s — What it costs: time, money, stress
- Reveal · 7s — Introduce the solution in one line
- How It Helps · 21s — Three benefits, 7 s each: feature → outcome
- Proof · 9s — One supplied stat and/or testimonial
- Objection · 6s — Answer the main hesitation
- Recap · 5s — Before → after in one line
- CTA · 5s — One next step + URL; hold
Recommended styles
Flat Mascot Explainer
$29A friendly geometric mascot guides viewers through bright, flat explainers.
Doodle Notebook
$19Hand-drawn explainers on notebook paper — doodles, marker swipes and sticky notes.
Paper Cutout Explainer
$19Layered cut-paper worlds that pop into place like handmade stop-motion.
Whiteboard Marker
$19Coloured markers on a glossy whiteboard — diagrams draw on, keywords get boxed, the eraser wipes.
Infographic Flat Steps
$19Bright flat infographics — numbered icon circles, dotted connectors and process flows that build step by step.
Isometric Systems
$29Pastel isometric blocks for system, architecture and data-flow explainers.
Characters that fit
Ola the Owl
$9A wise, warm owl in round glasses and a graduation cap for lessons and money tips.
Pip the Robot
$9A friendly helper robot for tech explainers, product onboarding and app tutorials.
Maya the Presenter
$9A warm, on-camera host who can front any explainer, course or brand video.
What's inside the template
The download is a TEMPLATE.md your agent follows plus a SKILL.md wrapper: the fill-in-the-blanks script for every duration, hooks, CTAs and a pre-render checklist.
- 01Goal & Audience
- 02Structure
- 03Script Skeleton
- 04On-Screen Text Rules
- 05Scene Mapping
- 06Hooks & CTAs
- 07Voiceover & Music
- 08Aspect-Ratio Notes
- 09Example
- 10Checklist
- 11Agent Prompt Guide