Product Launch
Announce something new and make people want it: one benefit, one proof, one ask.
A launch-film blueprint that names the moment, reveals the product with a single headline benefit, proves it once with a real stat or demo, and ends on one clear CTA. Ships as 15, 30 and 60 second cuts that share the same assets.
- Hook · 2s — Name the moment: something new exists. Launch tag plus a 3–5 word line.
- Reveal · 4s — Product name and the single headline benefit.
- Proof · 4s — One real proof point: a stat, a demo moment or a named customer.
- CTA · 5s — One action, the URL and the availability line.
- Hook · 3s — Launch tag plus a hook line that promises the outcome.
- Problem · 3s — The pain the viewer already feels, in their own words.
- Reveal · 5s — Product name plus headline benefit, hero frame holds.
- Features · 6s — Three features phrased as outcomes, staggered in.
- Demo · 4s — The product delivering the headline benefit on screen.
- Proof · 3s — One supplied stat with its label.
- CTA · 6s — Wordmark, CTA button, URL, availability; hold at least 2.5 s.
- Hook · 4s — Launch tag plus hook line; music build starts.
- Problem · 6s — Pain point plus its cost (time, money, stress).
- Reveal · 6s — Product name plus headline benefit, the big moment.
- Features · 8s — Three features as outcomes, one line each.
- Demo · 12s — Two short product moments showing the benefit happen.
- Proof · 5s — One supplied stat with label and source context.
- Testimonial · 6s — One real customer or beta-user quote, max 14 words.
- Availability · 5s — Who can get it, when, and at what price or plan.
- CTA · 8s — Wordmark, CTA button, URL; the longest hold in the film.
Recommended styles
Midnight Gradient Launch
$19Dark, glowing launch energy for SaaS and developer tools.
Swiss Minimal Product
$19Grid, grotesk and one red — International Typographic Style in motion.
Bento Feature Grid
$19Warm, premium feature grids that assemble tile by tile.
Hardware Hero Reveal
$29A CSS-3D product turning in a dark studio, rim light sweeps and spec callouts on leader lines.
Monochrome Keynote
$19Pure black and white keynote reveals: one idea per slide, giant names, hard cuts.
Cinematic Trailer
$29Black frames, wide-tracked serif title cards, flash cuts and light-leak bursts — launches as events.
Characters that fit
Leo the Founder
$9A hoodie-wearing startup founder who demos, launches and reports wins.
Maya the Presenter
$9A warm, on-camera host who can front any explainer, course or brand video.
Rocket Ray
$9A plucky little rocket with porthole eyes and flickering flame feet for launches and growth stories.
What's inside the template
The download is a TEMPLATE.md your agent follows plus a SKILL.md wrapper: the fill-in-the-blanks script for every duration, hooks, CTAs and a pre-render checklist.
- 01Goal & Audience
- 02Structure
- 03Script Skeleton
- 04On-Screen Text Rules
- 05Scene Mapping
- 06Hooks & CTAs
- 07Voiceover & Music
- 08Aspect-Ratio Notes
- 09Example
- 10Checklist
- 11Agent Prompt Guide