Testimonial Spotlight
Let one real customer sell it: result first, then the story in their own words.
A customer-story blueprint borrowed from journalism: lead with the result quote, introduce the person, earn it back with before, turning point and after, land an approved stat and close with a CTA. Verbatim-quote and consent rules are built in.
- Result hook · 3s — The customer's punchline result or line, first.
- Who · 3s — Name, role, company — who is talking.
- Quote · 5s — The core quote, verbatim.
- CTA · 4s — Product plus action.
- Result hook · 3s — The punchline result or line, first.
- Who · 3s — Name, role, company.
- Before · 6s — What life looked like before, in their words.
- Quote · 7s — The core quote about the change.
- Result stat · 5s — The supplied, approved result number.
- CTA · 6s — Product plus action; hold at least 2.5 s.
- Result hook · 4s — The punchline result or line, first.
- Who · 5s — Name, role, company and context (team size, industry).
- Before · 8s — The before state and what it cost them.
- Turning point · 8s — Why they chose the product.
- Quote 1 · 8s — How it changed their work.
- Result stat · 7s — The approved result number with timeframe.
- Quote 2 · 7s — A second, more emotional or specific line.
- Recommendation · 6s — Who they'd recommend it to.
- CTA · 7s — Product plus action.
Recommended styles
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UGC Review Cards
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Luxury Serif Noir
$19Black and champagne gold, high-contrast serifs, hairlines that draw and slow breathing type.
Swiss Minimal Product
$19Grid, grotesk and one red — International Typographic Style in motion.
Corporate Trust Blue
$19Clean, confident corporate blue for B2B stories, briefings and internal comms.
Bento Feature Grid
$19Warm, premium feature grids that assemble tile by tile.
What's inside the template
The download is a TEMPLATE.md your agent follows plus a SKILL.md wrapper: the fill-in-the-blanks script for every duration, hooks, CTAs and a pre-render checklist.
- 01Goal & Audience
- 02Structure
- 03Script Skeleton
- 04On-Screen Text Rules
- 05Scene Mapping
- 06Hooks & CTAs
- 07Voiceover & Music
- 08Aspect-Ratio Notes
- 09Example
- 10Checklist
- 11Agent Prompt Guide