Case Study Results
One customer, one problem, measurable results: the case study as a 60-second story.
A customer-story blueprint that moves from situation to challenge, solution and verified results, then lets the customer speak. Every metric, quote and logo comes from an approved case study so sales teams can use it with confidence.
- Hook · 3s — The headline result as a number
- Customer · 3s — Who they are in one line
- Challenge · 5s — The problem before
- Solution · 6s — What they did, two steps
- Results · 7s — Two or three before → after metrics
- Quote · 3s — One short customer quote
- CTA · 3s — Read the story / book a demo
- Hook · 4s — The headline result as a number
- Customer · 5s — Who they are: industry, size, region
- Challenge · 8s — The problem and what it cost
- Why Us · 5s — Why they chose this solution (approved wording)
- Solution · 10s — Rollout in three steps
- Results · 12s — Three before → after metrics, 4 s each
- Quote · 8s — Customer quote with name and role
- Takeaway · 4s — If you're like them, here's what's possible
- CTA · 4s — Read the story / book a demo; hold
- Hook · 5s — The headline result as a number
- Customer · 6s — Who they are: industry, size, region
- Challenge · 10s — The problem and what it cost
- Stakes · 6s — What would have happened if unsolved
- Why Us · 6s — Why they chose this solution (approved wording)
- Solution · 14s — Rollout in three or four steps
- Results · 16s — Three or four before → after metrics with charts
- Quote · 10s — One or two customer quotes
- Beyond the Numbers · 6s — The qualitative change for the team
- Takeaway · 5s — If you're like them, here's what's possible
- CTA · 6s — Read the story / book a demo; hold
Recommended styles
Editorial Data Story
$19Newsprint, serif headlines and charts that draw themselves — data journalism in motion.
Glass UI Walkthrough
$29Frosted UI panels, a gliding cursor and zoom-to-feature camera moves for app tours.
Swiss Minimal Product
$19Grid, grotesk and one red — International Typographic Style in motion.
Corporate Trust Blue
$19Clean, confident corporate blue for B2B stories, briefings and internal comms.
KPI Scoreboard
$19Stadium LED scoreboards for sales KPIs: dot-matrix numbers, rank flips, NEW RECORD flashes.
Documentary Grain
$19Film grain, letterbox, archival prints and lower thirds that tell true stories slowly.
Characters that fit
What's inside the template
The download is a TEMPLATE.md your agent follows plus a SKILL.md wrapper: the fill-in-the-blanks script for every duration, hooks, CTAs and a pre-render checklist.
- 01Goal & Audience
- 02Structure
- 03Script Skeleton
- 04On-Screen Text Rules
- 05Scene Mapping
- 06Hooks & CTAs
- 07Voiceover & Music
- 08Aspect-Ratio Notes
- 09Example
- 10Checklist
- 11Agent Prompt Guide